In recent years, China's economic structure has undergone another upgrade, with artificial intelligence (AI) technology leading the fourth industrial revolution. Consumption trends have shifted from quantity growth to adjustments within the existing stock. As consumers become more cautious in their decision-making, it is getting harder to get them to spend money. Meanwhile, short videos, live-streaming, and social e-commerce have emerged, and consumer interactions have become fragmented, making it increasingly difficult to capture consumers' attention. These changes are indeed driving significant changes in China's marketing and business models. In the challenging, confusing, anxious yet seemingly hopeful year of 2025, how can enterprises effectively capitalize on opportunities, swiftly respond, and improve marketing efficiency through technology to achieve remarkable growth? This summit will provide marketing and e-commerce professionals with a deeper understanding of the changes in the brand marketing ecosystem in the context of economic slowdown. It will help them stay updated on the latest trends in e-commerce operations, enhance brand resilience, navigate through market cycles, return to the essence of business, and address their current pain points in a systematic manner.